Today coaching clients come from all walks of life, and the reasons for hiring a coach are as numerous as the clients who hire them. Here are some of the most common reasons clients seek the expert assistance of a coach:

• To change their life in a positive meaningful way

• To develop a more fulfilling, more purposeful life

• To help them set better, more effective goals

• To keep them focused on their desired outcomes

• To challenge them to stretch themselves further

• To access additional tools, resources, ideas and brainstorming to maximize their effectiveness

• To help them define what success means to them and identify what they want out of life

• To reach a particular goal or complete a specific project

• To identify and maximize strengths and minimize weaknesses

• To achieve more balance between work/career and the rest of their life

• To develop a support system of guidance and encouragement; to have a mentor

• To help them identify and develop skills for success